Beyond Banking as a response to the new challenges of customer relations?

At a time when banking offers are multiplying on the market and becoming more standardised, the issues surrounding customer relations are the focus of all attention.

Through this white paper, discover the reasons for these evolutions, the answers provided by the major French banking players and the best practices to take advantage of these new dynamics by reinventing the customer relationship through Beyond Banking.

Within the white paper, you will find :

The current challenges of customer relations for banks

The challenges of reinventing the banking model

How Beyond Banking is positioned as an effective response to market challenges

A presentation of the concepts of Open banking, BaaS, BaaP, Beyond banking

How platformisation is becoming the main tool for Beyond Banking

The 5 success factors of a platform approach

A word from the authors

All the major banks and insurance companies have launched reflections on service platforms to improve customer engagement. We are convinced that there is a winning model emerging today... that of Beyond Banking, which consists of putting extra-banking at the service of the development of the core banking or insurance business. Hence the idea of this white paper and the launch of our new obendy® brand, which brings together all our Beyond Banking & Insurance platform offerings based on this model. You will find in this document our findings, our feedback and our recommendations to make this market trend a real driver of customer satisfaction and business.

Julien Lhoste
Managing Director, obendy®.

The banking and insurance market is facing lasting changes. We are talking about the advent of new concepts such as Open Banking, Beyond Banking, but also the arrival of platform solutions and the transformation of customer relations. This white paper will help you understand these issues and help you make the strategic shift to Beyond Banking. We provide you with concrete solutions to be applied within your organization!

Christian Heinis
Partner, Roland Berger


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